NTV and its Bhakti channel are Celebrating their 1st anniversary today. The festive mood can be observed on the screen, ofcourse, a low key affair compared to the 50 lakh budget inaugural meeting.
Insiders say that there are three reasons for lack of enthusiasm. Initially Mr. Chowdary thought of launching Vanita TV also on this day but could not make it. NTV has failed to keep atleast its 3rd position and had to give way to its junior, TV5. The revenues are also less compared to TV5 while the expenditure is more.All these reasons collectively impacted the mind of Mr. Chowdary. Despite providing modern equipment and offering reasonably high salaries he was unable to move up in the Ratings and this annoyed him greatly.
The only consoling factor is that Bhakti channel is ahead of Sanskruti ( sponsored by TV9).
Leaving aside all these financial matters to Mr. Chowdary, let us all wish our journos in NTV a happy anniversary.
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