Confused Radha Krishna is trying to confuse the people with his writings in Andhra jyothi on the forthcoming channels. In the name of analysis, he gave all the wrong information and analysed the wrong data. when we contacted some of the seniors in this field, they have ridiculed the figures mentioned in the report.
The recurring expenditure for a news channel doesnt cost more than 18 crores per annum at any cost, even if the current rates of salary are taken into consideration. But Andhra Jyothi calculated it at 25 to 30 crores. Similarly, the report said there are as many as 10 OB Vans working for the Telugu Channels in New Delhi. Its also false. There are only four such live vans now. The income of the news channels has been estimated by Andhra Jyothy at 50 to 60 crores per annum but the actuals do not cross 30 crores even for the no.1 News Channel. If there are any indirect benefits, the rule is applicable to Mr. Radha Krishna also.
Interestingly, the timing of the report is also interesting. Amidst news that Andhra jyothi and CNN IBN are entering into an agreement to run a channel, the news item started criticising the channels. The report didnot even spare the owners. However, it chose to differentiate good money and bad money.
The whole report seem to have come up only out of his frustration that seniors like Sekhar Reddy, Umamaheswar Rao and Ramarao deserted him. On knowing that some more are likely to quit soon, he preferred this news item atleast to see that some of them stop going out. He also tried to enhance the morale of those who are still continuing. What an idea !
4 Comments:
your estimates on recurring expenditure in incorrect. rs 18 crore per annum is an old story. after saakshi and hike in salaries at tv9 the recurring expenditure is not less than 24 crores. going by the way saakshi and tv9 are paying their salary budget alone is more than 20 crore per annum.
what is the basis for your figure on advertising revenue. andhra jyothi figure is the total advertising revenue for telugu television news channel market not the maximum possible income for a individual channel.
maa tv sold 60% stake to Sony. Present maa management will run the show for 3 months before the new management takes over. Rest 40% will be divided between Nag, M.K. Raju, Matrix Prasad and Chiru. Sony took this decision to counter Star entry into Telugu entertainment television.
I think the article has something to do with IVR's channel. Someone not able to digest people leaving from AJ and joining IVR.
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