Friday, September 26, 2008

ETV drops to 5th place

Eenadu Television was number one in the first two years but Gemini scaled up after SUN network's acquisition. The pity is, it is now in the 5th place in Andhra pradesh. Last weeks share of Gross Rating Points revealed the trend. Gemini and its Movie channel  Teja continued to maintain 1st and 2nd positions with 25% and 14% share closely followed by Maa TV ( 3rd ) and Zee telugu ( 4th ) . Then comes ETV in its 5th place. This falling trend is continuing despite having its reach and penetration throughout the state. Among the Music channels, Maa is better than Gemini Music as is evedent from the ratings.
While coming to News Channels, TV 9 continues to be number one and the number 2 ETV2 is only 60 percent of  TV9's share. NTV and TV5 are still fighting for the 3rd position and are almost equal. No need to talk about Gemini News since it always try to retain its last position.
This can be seen from the table given hereunder. Name of the channel, Gross rating points and their share are given in order.
 
Gemini   - 683 - 25%
Teja   - 377 - 14%
Maa TV  - 357 - 13%
ZEE Telugu  - 337  - 13%
ETV   - 310   - 12%

Gemini Music - 44 - 2%
Maa Music - 65 - 2%

TV9  - 189 - 7%
ETV2  - 103 - 4%
NTV  - 84 - 3%
TV5 - 84 - 3%
Gemini News - 15 - 1%

5 Comments:

Anonymous said...

I never thought Suman and Prabhakar exit would have such impact on ETV ratings, its really sad story for Mr. Ramoji Rao and Mr. Bapineeyudu. Now Suman and Prabhakar can have last laugh at the ETV ratings. I just hope, ETV would retain its supramcy in future. Wakeup Mr. Ramoji Rao, do something, your all bations have conqured by rivals, do just resist, fight back.

Anonymous said...

What happened to ETV people?ETV Bengali channel has managed to become number one(as per GRPs for last one month).

May be they have look at branding it like ETV Bengali.

Anonymous said...

I think ETV will be The tpo soon. The new shows like DHEE, OKKARE and Daily serials are also interesting than all the so far old ETV serials. Now Only feed back for ETV is NEW Cinemas.

Anonymous said...

hii frnds..no need to worry abt etv ratings..it will b back with bang to number one slot beatin even gemini n teja..i wana tell etv mangment to telecast latest movies..thn no one stops etv to climb upto numero uno

Anonymous said...

It is good that Suman and Prabhakar are gone. I was sick and tired of seeing their faces self bashing in all the programs. It will take some time to get everything to normal and will be back to Number One where it belongs as long as the current management introduces new variety programs.