Andhra Jyothi's efforts to launch a news channel in partnership with CNN IBN has failed and finally Mr. Radha Krishna has decided to go alone. The umpteen number of conditions laid down by IBN's Rajdeep Sardesai irritated Mr. Radha Krishna and he finally felt that he should own his channel 100 percent to implement his strategies. The decision to go on his own was taken a couple of days ago and things have been moving very fast.
Earlier when the idea of starting a news channel along with CNN IBN was mooted, Mr. Radha Krishna invited his old staff member and now the Output Editor of TV9 Mr. Arun Sagar. Even as some of the Andhra Jyothi staff members expressed their dissatisfaction over the way he was invited and offered a huge pay ( those who are in AJ say that Mr. RK was even very angry when Arun Sagar left AJ to join TV9 ), RK went ahead with his bargaining. However, Mr. Sagar, a close associate of Mr. ravi Prakash and who enjoys Number 2 position in the No 1 news channel rejected the offer.
Now it is the turn of Mr. Siva Prasad of NTV who was also in TV9 earlier. The preliminary discussions were over and it is learnt that he may take charge any day. Mr. Siva Prasad is unhappy with RK and Murthy in NTV and is said to have openly expressed his unhappiness with Mr. Chowdary. Though Mr. Chowdary promised him to see that he will be given due priority, nothing concrete happened. This unhappiness is said to be the main cuase of Sivaprasad's decision to move to Andhra Jyothi TV.Interestingly, Mr. Ramakrishna, Coordinator, NTV who has been eyeing the Output Editor's post for a long time is likely to get it while Mr. Sreeram of Andhra Jyothi is being asked by the NTV management for the Coordinator's post.
If everything goes well, the reporting network of Andhrajyothi will be busy with the additional burden of 'GOTTAALU' ( Courtesy : Dr. Y.S.Rajasekhar Reddy ). Mr. RK is planning to launch his channel by February. But the question is whether it can create any impact on the elections on the elections, considereing the short span of time available.
1 Comment:
Is it true that Mr. shiva Prasad of NTV leaving to AJ. If it is true may be some more people prom production, video editing, grafics people will fallow his apart from desk guys. Then who will lead the channel as output editor? if Rama krishna (RK) become the output editor then most of the people will quit the organization like dist reporters quit the channel. If shiva leave the organization that could be major damage to NTV.
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